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It’s Time to Take the Power of Social Media Seriously

Looking to maintain normality as we navigate through unfamiliar times? Let Think help with your social media and brand management.
 
We have a team who are adept at thinking outside the box for content creation and we understand the technicalities of placing your brand in front of the right audience.
 
Social media can be a true asset during times of unprecedented disruptions — it has become one of the main avenues of business and personal communication, and a primary source of news and entertainment. How has your business been represented?
 

The Basics

 
Unless you have been hiding under a rock, you know who the main social media platforms are: Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
 
Businesses and brands who really take the time to create relevant and informative content for their ideal target audiences understand how critical this portion of your marketing strategy is because they’ve experienced its results. Users are spending more time at home, which is strengthening the need for alternate means to connect with the world. People need social media more than ever before.
 

The Process

 
Think about where you turn to check in on your favorite local business. Did they update their websites with relevant operational information? If not, your audience may turn to your social media pages.
 
Social media has long been a favorite platform to turn to for real-time updates. Your clients or customers are engaging directly with your company, but are you engaging with them? It’s important to take the time to create well thought out content and prepare it ahead of time. You don’t want your page to feel rushed and thrown together.
 
Audiences expect to be able to stay updated with your business to learn about company news, exclusive deals, tips, and more. Not every industry is the same, but each business should be active on social media to promote their company, constituents, employees, and communities. Staying active through social media can serve as a great platform to create a connection with your target audience and increase business and brand loyalty.
 

The Results

 
Unfortunately, not everyone has had the luxury to prioritize social media management. Time is of the essence, and frankly, not everyone has it.
 
At Think, together we’ll create catered content to build your brand. If production is an issue, look no further. We’ve been creating custom graphics, engaging content, and video clips for our social media clients for years. They’ve experienced the results. Are you ready, too?

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Meet Our Newest Team Member, Lindsey Eubanks

Lindsey works as Think’s Project Specialist! Ultimately, she’s a jack of all trades — She serves as the liaison between clientele, project management, and production, and she analyzes trends for media placement!
 
If you’ve recently placed media or contacted us about some project work with Think, you might have spoken or corresponded via email with Lindsey. She helps with project coordination and project flow especially during unprecedented times like these — she is an outstanding addition to our team!
 

Lindsey, Think, and COVID-19

 
In a climate of disruption, Think has made it a priority to have a planned, flexible, and ever evolving business strategy. And it’s worked.
 
“Think has hardly skipped a beat in the light of recent circumstances. We meet every morning and afternoon via Google Hangout to discuss status updates on projects in our pipeline,” Lindsey says.
 
One obstacle she has overcome is that not all media agencies and stations are operating the same way as others. Lindsey is responsible for touching base with their representatives to ensure the needs of specific clients are being met as the team executes projects.
 

Working Remotely

 
With the help of MANY Google Hangouts, Zoom meetings, and the occasional long email thread, Lindsey has been able to stay on top of her assignments while pushing some to our project managers.
 
“Working remotely has required me to step up my ability to communicate clearly as projects progress, and account for more response time.”
 
During COVID-19, Lindsey prioritizes patience, developing a personal balance, and being able to prioritize time for yourself.
 

Some Tips for staying Safe and Sane:

 

  • Discover outlets for disconnect after work
  • Developing a personal balance is important amidst a cultural shift in communication and daily functions
  • ALLOW yourself to step away from the phone and computer — even for just 15 minutes
  • Take a walk

 
“It’s important to be patient with others as we’re all adjusting. The pandemic doesn’t affect everyone equally!”