August 2009 – THINK

Are you wondering how to use social apps like Facebook and Twitter as marketing tools? Well, it depends.

There are ways to actively and passively use social apps to promote your business, but before you get too excited, take care. Amateur use of these mediums often results in poor results. In social marketing, it is critical that advertising is not seen as advertising. If it is, 4 in 5 times you will lose.

Social marketing is about value. What does that mean for your business? How does it play with your website design, branding and web presence? Come in for a consultation. We will discuss what it means for your business specifically. And, get ready, it turns out to be a lot of fun in addition to rewarding when you utilize social channels the right way.

For more information on Facebook, Twitter and other Social Marketing tools and strategies contact us directly or, if you are in the Jackson, Mississippi area, we encourage you to stop by for a tour of our facilities and a quick, obligation free conversation.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are often confused for each other or are grouped together, much like people mistakenly group advertising, marketing and sales (a topic for a separate discussion). The fact is that they are separate practices.

Search Engine Optimization (SEO) is an internal practice involving physically tuning up your site (the public side and the code side) so that it is appealing to search engines. Properly done, it can help you, immediately and over time, improve your ranking on the organic side of search results. Evaluating your site and code and appropriately integrating the content that is greatly sought by searchers in combination with specific registrations can have a substantial impact on your search engine placement.

Search Engine Marketing (SEM) takes on two fundamental forms, organic and paid. Paid SEM is the practice of placing paid ads with search engines, which often appear to the right and above organic results. There is certainly a science and art to this practice but that is the fundamental behind the practice. Organic SEM strategies help to move a site up in the organic rankings. In either case, SEO is a practical and critical first step to any search engine based optimization or placement strategy.

Contact thinkwebstore.com for more information on Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

Think Webstore is a Mississippi based company that specializes in website design and web technology, logo and business identity design, marketing and business strategy. Think Webstore is co-located with Advanced Microsystems (www.advmicrosystems.com), who specializes in computer repair, networking and network administration.

www.thinkwebstore.com
info@thinkwebstore.com
601-856-2000
655 Lake Harbour Drive
Ridgeland, MS 39157

Month: August 2009

Social Marketing is for the masses . . . or is it?

Search Engine Optimization and Search Engine Marketing. Are they the same?